San Diego Home Price Reduction: Before You Cut Your Home Price in San Diego, WATCH THIS!

Before you drop the price of your San Diego home by $20,000, you need to hear this because that $20,000 price reduction might save your buyer a lot less every month than you think. Let me show you.

On a $900,000 home, assuming a buyer puts 20% down and finances the rest at around 6.95%, a $20,000 price reduction lowers their principal and interest payment by only about $106 a month.

That's it. You just gave up $20,000 to save the buyer roughly $100 a month.

Now, does that mean you should never reduce your price? Absolutely not. Sometimes a price reduction is exactly what a property needs. But before you automatically start chopping away at your equity, there are several other strategies I want San Diego home sellers to consider first.

Because the goal isn't just to get your home sold. The goal is to get it sold while protecting as much of your equity as possible. And in this video, I'm going to show you how.

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My name is Victoria Sandoval, and I'm with Select Premier Properties. We get calls from people just like you every single day. So whether you're looking to move in nine days or nine months, feel free to reach out. My contact information is in the description below, and I'd be happy to help you make a smooth move in or out of San Diego.

Hey, everyone! I'm Victoria Sandoval with Select Premier Properties here in San Diego, and I've been selling real estate for over two decades.

One conversation I'm having more and more with sellers right now is, "Victoria, should we drop the price?"

And my answer is always, "Maybe." But let's look at why the home isn't selling first.

A price reduction is a solution, but we need to make sure we're using it to solve the right problem. It's like going to the doctor and saying, "My arm hurts," and they say, "Okay, surgery!"

Whoa, whoa, whoa. Can we figure out what's wrong first?

It's the same thing with your home.

1. Understand What's Happening in the San Diego Real Estate Market

Here's why this conversation matters right now.

According to the California Association of Realtors, the median price for a detached single-family home in San Diego County was a little over $1 million as of August 2026. That's actually 6.3% higher than one year earlier, but sales were down 8.4% year over year.

Think about that. Prices are still holding relatively strong, but fewer transactions are happening.

Redfin reported something else that's really important: About 22% of active San Diego County listings had already taken a price reduction. At the same time, more than 35% of homes that sold actually sold above asking price.

So we have sellers cutting prices while other sellers are still getting multiple offers or selling above asking price.

What does that tell us?

Price is not the only issue. The right home, positioned correctly, can still perform extremely well.

Before you cut $20,000, let's do the payment math.

2. What a $20,000 Price Reduction Really Saves a Buyer

Let's go back to my $900,000 example.

Mortgage rates have moved back up. At the time of recording, Freddie Mac reported an average 30-year fixed mortgage rate of 6.95% as of September 17, 2026.

Imagine your home is listed at $900,000. A buyer puts 20% down, which means they're financing $720,000.

At a 6.95% interest rate, their principal and interest payment is roughly $4,766 a month.

Now you decide to drop the price by $20,000, bringing the new price to $880,000.

Assuming the buyer still puts 20% down, their loan drops to $704,000. Their principal and interest payment is approximately $4,660 a month.

You gave up $20,000, and their monthly payment dropped by about $106.

That's why my first question isn't, "How much should we drop the price?"

My first question is, "What is stopping the buyer?"

Because if their problem is cash to close, a seller credit could potentially matter more. If their problem is the interest rate, a rate buydown could potentially matter more. If their problem is the condition of the home, maybe we fix something.

And if their problem really is the price, then yes, we address the price.

But those are four different problems.

3. Option Number One: Offer a Seller Credit

Let's say that instead of immediately dropping the price by $20,000, we offer an allowable seller credit.

Depending on the buyer's loan program, down payment, and closing costs, that money may potentially help cover allowable closing costs, prepaid items, or discount points.

And that can be extremely valuable in San Diego.

Why? Because affordability is one of our biggest challenges.

In the second quarter of 2026, the California Association of Realtors estimated that only 17% of San Diego County households could afford the median-priced detached home.

Their calculation put the qualifying income at roughly $268,000 a year, with a monthly housing payment of around $6,700, including principal, interest, taxes, and insurance.

So sometimes the buyer isn't saying, "I can't pay $900,000."

They're saying, "I can buy the house, but between my down payment, closing costs, moving expenses, and everything else, I'm tapped out."

That's a different problem.

And that's why I want the lender involved. I want to know what will actually help a specific buyer because seller credit limits vary based on the loan program, occupancy, loan-to-value ratio, and other factors.

We don't just throw out a random number. We structure it correctly.

4. Option Number Two: Buy Down the Interest Rate

Now we're getting into something sellers really need to understand.

Let's use the same $720,000 loan at 6.95%. The principal and interest payment is roughly $4,766 a month.

Now imagine a temporary 2-1 buydown.

The buyer's effective payment during the first year would be calculated as though the interest rate were approximately 4.95%. That puts principal and interest at roughly $3,843 a month during year one.

That's more than a $900 monthly difference initially.

In year two, at an effective rate of 5.95%, the payment is roughly $4,294 a month.

Then, in year three, the payment returns to the full note-rate payment.

Now compare the psychological impact.

"Mr. Buyer, I'll reduce the price by $20,000 and save you roughly $100 a month."

Versus:

"Let's see if we can structure an incentive that meaningfully reduces your initial monthly payment."

That's a very different conversation.

Now, here's the part some people leave out. A temporary buydown doesn't magically allow someone to qualify for a house they couldn't otherwise afford.

For Fannie Mae loans, the lender generally qualifies the buyer based on the full note rate, not the temporarily reduced payment. VA loans similarly require qualification based on the full payment after the temporary buydown ends.

So this needs to be coordinated with the buyer's lender. But when it works, it can make the offer much more attractive.

And San Diego sellers need to know this because 57% of San Diego-area sales included some type of seller concession during the three months ending August 2026, according to Redfin's analysis of transactions involving buyer agents.

More than half!

So concessions are not unusual right now. They're part of the negotiation.

5. Option Number Three: Fix the Problem Buyers Keep Noticing

This one sounds obvious, but sellers resist it all the time.

Let's say we've had eight showings and six buyers say, "I don't like the flooring."

The seller says, "Okay, let's reduce the price by $25,000."

Wait. How much does replacing the flooring cost? Maybe it's dramatically less than the price reduction.

Or perhaps buyers keep saying the house feels dark. We may need better lighting, different paint, or better staging.

Maybe it's the landscaping. Maybe it's damaged flooring. Maybe it's an outdated fixture that becomes the focal point in every showing.

I'm not telling you to remodel your entire home before selling it. Please don't spend $80,000 remodeling a kitchen just because somebody on HGTV said buyers like white cabinets.

We need to look at the return on investment.

But sometimes a seller will give away $30,000 in price to avoid spending $5,000 solving the problem buyers keep noticing.

That doesn't make sense.

6. Is Marketing the Real Problem?

Sometimes the problem isn't the house. It's the marketing.

This one is huge.

Imagine the property is priced correctly, but the first photo isn't good. The photography is dark. There's no video. The property description says nothing. The home isn't being marketed outside the MLS. There isn't a compelling reason to click.

What happens?

No one sees it. And then somebody says, "We need a price reduction."

But did we actually market the house?

I want to separate an exposure problem from a pricing problem.

If 10,000 people see the property online and hardly anyone clicks, that's information.

If people are clicking but nobody schedules a showing, that's information.

If we're getting showings but no offers, that's different information.

And if we're getting offers, but they're all coming in $50,000 below where we're listed, the market is talking very loudly.

Our job is to listen.

By the way, if your home is already listed in San Diego and you're wondering whether you need another price reduction, reach out to me. I'll do a second-opinion listing review.

I'll look at your price, your photos, your competition, your positioning, and what buyers are seeing online.

Because sometimes you need a price adjustment, but sometimes you need a completely different strategy.

7. No Showings vs. No Offers: Know the Difference

Here's my rule: No showings and no offers are not the same problem.

This is probably one of the most useful things you can take from this video.

If you're getting almost no showings, we look very closely at the price and marketing because buyers are seeing your home online next to everything else. They're deciding it isn't compelling enough to visit.

That's a major red flag.

Now, let's say we're getting plenty of showings. People are walking through. They're staying 20 or 30 minutes. They're asking good questions, but nobody writes an offer.

Now I want feedback.

What are buyers saying? Is it the condition, a busy road, the floor plan, HOA fees, the view, noise, outdated features, insurance, or too much work?

Your house may be close, but the value proposition isn't strong enough.

Then there's scenario number three: We receive offers, but they're lower than the seller wants.

At that point, I have actual evidence of what buyers are willing to pay.

One low offer? Maybe that's just an aggressive buyer.

Five different buyers coming in around the same number? Now we have a pattern.

8. Detached Homes vs. Condos in San Diego

This is especially important in San Diego right now. Our detached and attached markets can behave very differently.

August MLS data showed detached inventory down roughly 20% from a year earlier, with around 2.3 to 2.4 months of supply.

Attached homes, including condos and townhomes, had roughly four months of supply, with inventory slightly higher year over year.

That's a big difference.

So, if I'm selling a detached house with limited competition, I may be less aggressive about reducing the price.

But if I'm selling a condo and there are eight similar units available, I need to know exactly where we rank, especially in downtown San Diego.

Imagine a buyer walks into your unit, then takes an elevator three floors up and sees your competition.

You better know what the other seller is offering because the buyer certainly will.

9. When a Price Reduction Actually Makes Sense

Okay, I've spent most of this video telling you not to automatically reduce your price. So when should you reduce it?

Here's when I start getting much more serious about a price adjustment.

You've had strong exposure. The photography is good. The marketing is good. We've corrected the presentation issues we can reasonably correct. We've gathered enough feedback from buyer's agents. We've studied the newest competing listings and the newest pending sales.

And, most importantly, we're consistently seeing evidence that buyers perceive the home as overpriced at its current asking price.

Then I'm not interested in being stubborn because the market does not care what we paid for the property.

It doesn't care how much money we put into it. It doesn't care what Zillow said six months ago. It doesn't even care what your neighbor thinks their house is worth.

The buyer has options, and your job is to position your property against those options.

10. How Much Should You Really Reduce the Price?

If you're going to reduce the price, make it matter.

This is another common mistake.

The seller says, "Okay, Victoria, let's reduce."

Great. How much?

"$5,000."

On a $1 million listing, what exactly are we hoping for?

A buyer who said no at $1 million probably isn't screaming, "Wait, it's $995,000! Get me in the car!"

If we're going to adjust the price, I want it to be meaningful enough to change something.

Maybe we cross into a new search bracket. Maybe we become clearly better positioned against competing listings. Maybe we create urgency. Maybe we combine the reduction with a new incentive.

But I don't like death by a thousand price cuts.

First, $5,000. Then another $5,000. Then $10,000. Then another $10,000.

Three months later, you've chased the market downward, and everyone is watching the listing, waiting for the next reduction.

Sometimes one meaningful repositioning is much stronger.

11. Don't Just Reduce the Price—Relaunch the Listing

If a listing has been sitting, I don't want the entire strategy to be, "Change the number on the MLS."

That's boring.

If we're making a meaningful adjustment, I want to look at the entire listing again.

Do we change the primary photo? Do we reshoot the property? Do we create a new video? Do we stage differently? Do we change the messaging? Do we launch social media content? Do we invite agents back? Do we host a new open house? Do we add an incentive? Do we retarget buyers who previously engaged?

Give buyers a reason to look again.

I don't want to say, "Same house, everybody, but cheaper."

I want the market to feel like something has changed.

12. Should You Wait Until Spring to Sell Your San Diego Home?

Please don't automatically say, "I'll wait until spring."

Another conversation I'm hearing is, "If I can't get my number, I'll just take it off the market and sell next spring."

Maybe that's the right decision, but calculate it first.

Let's say carrying your home costs $6,000 a month between your mortgage, taxes, insurance, HOA dues, utilities, and maintenance.

Six more months would cost $36,000.

So, if we're fighting over a $20,000 price adjustment today but keeping the house for another six months costs you $36,000, we have to ask whether waiting actually puts you ahead.

And we don't know exactly what interest rates will be next spring. We don't know what inventory will look like. We don't know what the economy will be doing.

Waiting can absolutely make sense, but "spring is always better" is not a financial strategy.

Run the numbers.

13. Four Questions to Ask Before Cutting Your Price

If you're selling your San Diego home right now, here are the four questions I want to answer before recommending a price reduction.

Number one: Are buyers seeing the property?

If not, why?

Number two: Are buyers scheduling showings?

If they're seeing it online but not coming through the door, why?

Number three: What are buyers consistently saying after they see it?

Not just one person's opinion. We're looking for patterns.

Number four: Is there another use for the money we're about to give away?

If you're considering a $20,000 reduction, would $20,000 toward allowable closing costs produce a stronger buyer response?

Would putting some of that money toward an interest rate buydown help?

Would fixing a condition issue help?

Would a smaller price adjustment combined with improved marketing work?

Or has the market clearly told us, "Victoria, none of this matters. The price is simply too high"?

If that's the answer, then we reduce the price.

Because protecting your equity does not mean refusing to adjust. Sometimes reducing the price today prevents you from losing even more money 30 to 60 days from now.

The Strategy That Protects Your Home Equity

Before you automatically slash the price on your San Diego home, stop, do the math, identify the actual problem, and then use the strategy that solves that problem.

A price reduction is one tool. Seller credits are another. Rate incentives are another. Repairs are another. Marketing is another. Presentation is another.

And sometimes the smartest strategy is a combination of several of them.

So, if you're thinking about selling anywhere in San Diego County, or your home is already on the market and you're trying to figure out your next move, reach out to me.

I'm Victoria Sandoval with Select Premier Properties.

And if you want honest San Diego real estate information that helps you make better decisions, make sure to subscribe to the channel.

I'll see you in the next video. Thanks for watching. Bye!